What Heartbleed Can Teach The OSS Community About Marketing

Patrick McKenzie has a nice piece posted for the open source software community (and technologists in general, really) on what can be learned from the massive and timely efforts that needed to be coordinated to avoid serious problems worldwide. Ultimately, it came down to communicating the problem well.

This makes marketing an engineering discipline.  We have to get good at it, or we will fail ourselves, our stakeholders, our community, and the wider world.

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